Publications - Brandpurpose

Visual Brand Matters

A guide for marketing people and all brand guardians

If you are in marketing, whether a department of one or a CMO with a busy in-house team, this book is for you. Equally, if you happen to be a new employee who studied Philosophy or Biosciences at University and never in your wildest dreams imagined you would be in a marketing role, this is also for you.

‘Visual Brand Matters’ has been produced as an aid for any marketing person who from time to time finds the ‘creative’ aspect of their role bewildering.

It is a brief recap of the importance of knowing your company brand guidelines inside out, shining a light on why it’s important to follow its recommendations for good visual management, ensuring correct application of all its various assets. That’s if you can find them of course and, they are more than a single sheet of A4 paper.

It is also a practical guide that demystifies digital and print terminology that perhaps not everyone is familiar with. If however you do harbour concerns about when to use a JPG over an EPS file, using HEX values over CMYK references or how to buy print that sits well with your ESG values, then this guide is for you.

After reading its entire 36 pages of practical facts and insight, there’s a high probability that both you and your creative team, or external agency, will now share a common understanding, which I find makes working partnerships so much easier and enjoyable.

If you think your visual brand truly matters and would like to be more clued up, then purchase your copy today.

Alternatively, if you have a team behind you that you believe would benefit from a ‘Visual Brand matters’ presentation, then please get in touch: graham@brandpurpose.co.uk

'Try not to put efficiency before effectiveness and remember, great creativity and design adds more value than its cost to implement.'

'Brands that are consistent with their visual identity are known to resonate more effectively with their audiences than those who are not.'

'In a recent LinkedIn article, it was stated that 55% of brand impressions are based on the visual aspects...

...whilst conflicting brand usage can lead to a 56% decrease in brand recognition, resulting in confusion among consumers.'

'Investing care and attention in your brand will ensure sustained exposure and generate more powerful long-term growth.'

'Creativity begins with great thinking and insight that can come from any person with an innate understanding of human nature and behaviour, whether in the context of B2B or B2C marketing.'

'Using renewable materials are an important factor when aligning your business to ESG or B-Corp values to meet high environmental performance standards of accountability and transparency.'

'Working together as a creative marketing force – in other words, the 'Guardians of your own Brand Universe' – will empower you to deliver great things.'