Providing brand purpose through creative thinking, branding, integrated marketing, strategy and digital media.
Graham Barker-Daniels
Core services:
- Animation & storyboarding
- Advertising
- Brand strategy
- Brand identity
- Communications audit
- Copywriting
- Digital media
- Video & post production
- Website design & build
Creative director and brand consultant for global giants to plucky startups.
I am a Creative Director and brand consultant providing cost-effective, big-agency brand purpose expertise. I have over 35 years experience working for many branding, advertising and marketing agencies in London, and over the last 20 years I have been instrumental in growing B2B and B2C client accounts, enabling businesses, both big and small, to evolve their brands in ever-changing, and sometimes, very unpredictable markets.
I believe that creativity can have a positive impact on our lives. Enhancing well-being, driving positive change, and evolving brands to meet the expectations of all their shareholders.
Graham Barker-Daniels
Creative Director & Brand Consultant
Clients I have worked with:
- Barnados
- BCMGlobal
- Blevins Franks
- Citizen Theatre
- CMEGroup
- Eskperience
- Landbay
- Legal & General
- London Metal Exchange
- Moneyhub
- Marts & Lundy
- New Capital Concensus
- Newcastle Building Society
- Nisai Learning
- NYSE Euronext
- PSHE Education
- Royal College of Nursing
- Schroders Personal Wealth
- UCL
- Verona International
A good understanding of how everything joins together.
My track record spans a multitude of disciplines and media formats, working alongside many talented specialists which has undoubtedly given me a good understanding of how everything joins together in terms of devising and employing a marketing strategy across any media platform.
During my career, I have worked across a broad range of sectors which has given me a abroad understanding across many industries.
In the financial sector alone, I have worked with private and wealth managers based in the UK and on the European mainland, financial exchanges on both sides of the pond, nationwide and local building societies, mortgage intermediaries through the prime times and the lean times and created sub-brands for Japanese insurers breaking into the US healthcare market.
In other sectors, I have supported charities, NGOs, NIL platforms and quite a number of those plucky start-ups I mentioned at the beginning.
The personal instincts I often lean into are unquestionably transferable, and I welcome the opportunity to work with businesses that integrate environmental, social, and governance practices into their operations.
"Have you ever met a designer who's actually read what they're designing? Thought not. That's why, time after time, I choose to work with Graham. Graham is an excellent designer. But he's also an excellent communicator too, whose main concern is what the piece actually says to people, whether verbally or non-verbally."
Lucian CampLucian Camp Consulting
"Graham is a very passionate designer who approaches all projects with enthusiam. He has the ability to tackle briefs with a broad range of skills, that he can turn his hand to. Best of all, he has a good sense of humour.'
Sarah HendersonRocketship Digital
"Graham was a pleasure to work with, creative and intelligent in his thinking. And always good fun."
Linda CashCreative / Copywriter
"When it came to needing a rebrand and a new website, Graham understood exactly what to do. He took time to fully understand my business and listened carefully to my needs along with my styling likes and dislikes. Coupled with his clearly evident natural creativity, he developed a strong and impactful website and a brand that holds its own amongst competitors, as well as positively capturing me and my work for my prospective clients. I wouldn't hesitate to recommend him."
Kate DanielsPSHE Education
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So, how can I help you today?
with(at)brandpurpose.co.uk